Designing the complete visual identity for Rise and Shine Coffee was a holistic and immersive process. I began by creating a lively and distinctive logo that captures the essence of a fresh morning, embodying the brand's uplifting spirit. This branding seamlessly extended to packaging, where I harmonized modern aesthetics with warm tones, ensuring the product stands out on shelves. The cohesive design approach continued with eye-catching signage, versatile marketing collateral, and a user-friendly website, collectively delivering a unified and compelling brand experience for Rise and Shine Coffee.