During my tenure at Petals and Peacocks, I served as a versatile creative director, graphic designer, and production designer, donning multiple hats to elevate the brand's aesthetic. From crafting eye-catching graphics for clothing items and producing detailed line sheets to overseeing cut-and-sew processes, my role covered a broad spectrum of design responsibilities. Additionally, I played a pivotal role in shaping the brand's online presence by creating engaging social media content and managing impactful email marketing campaigns.